Bitterroot Valley's 'Sprinkle Pink' Campaign Wins Again

The goal changed for this year's Sprinkle Pink campaign in Ravalli County.

Instead of a focus on raising money, Amy James-Linton of Marcus Daly Memorial Hospital announced at the beginning of October that the goal was get more women to schedule their mammograms. The theme "Save Your Date" emphasized the importance of yearly mammograms.

The drive was successful. For instance, the Hamilton Downtown Association held a multi-store raffle that only allowed entrants who had scheduled a mammogram within the next year. They had over 500 entries. That result was celebrated at a fun gathering at Mikesell's Fine Jewelry last week.

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